[HONG KONG, April 2, 2025] – ALOHA Asia Pacific Limited today announced a key executive appointment: Ms. Weiwei Wang will join the company’s executive committee in the newly created role of Chief Experience Officer (CXO), effective immediately. This move signals ALOHA’s strategic pivot from “efficient asset operation” to a deeper focus on “curating exceptional guest experiences.”
Ms. Wang brings over two decades of experience in the luxury hospitality and bespoke travel industries. Prior to joining ALOHA, she served as Director of Product Development at a highly acclaimed private travel curation firm, where she was renowned for her keen insight into the deep needs of high-net-worth clients and her exceptional creative execution.
In her new role, Ms. Wang will report directly to the Chief Executive Officer and will be responsible for holistically integrating the guest experience journey across all ALOHA properties. Her key mandates will include leading the “ALOHA Moments” immersive experience program—forging collaborations with local cultural custodians, artists, and gastronomes to create unique, non-standardized destination exploration activities for guests—and overseeing the company’s newly established “Experience Innovation Lab,” which will utilize anonymized data insights from the NEXT SMS System to predict and guide future experience trends.
“We are thrilled to have Weiwei lead ALOHA into a new era of experience-driven hospitality,” commented ALOHA’s CEO on the appointment. “Her exceptional taste and profound understanding of the ‘Genius Loci’ will be instrumental in transforming each of our hotels into a unique portal to the soul of its destination. This is the true definition of future luxury travel.”